PAL ZILERI ADVERTISING CAMPAIGN SPRING SUMMER 2021:
Work in Progress

"The value of an artwork consists in its expression: when something is well expressed, its value becomes very high." According to the renowned venetian architect Carlo Scarpa, whose aesthetics made of craftsmanship and creativity, inspired the Pal Zileri Spring / Summer 2021 collection.

It is indeed the creative process the protagonist of the story telling created by the photographer Stefano Galuzzi for the brand’s new advertising campaign.

The shots, set in a Milanese gallery, show the two protagonists, the Italian designer Francesco Meda and the actor Stefano Rossi, working on a set-up installation.
It is therefore a work in progress, in which the brand's looks accompany everyday gestures with easiness and nonchalance. This is the statement of a menswear that renounces to the strict formality canons to become everyday elegance.

The brand's journey, which began in the FW20 season, continues towards the concept of Effortless Elegance, free from the traditional menswear codes, now obsolete compared to a lifestyle increasingly oriented towards the search for comfortable garments that can accompany men from work to leisure.

The leading concepts of the collection are in fact comfort, perceived as a lifestyle choice, and a subtle aesthetic made of impalpable and soft fabrics. Essential is the color, which has always been a distinctive element of Pal Zileri, that for this season revisits Scarpa’s color palette rediscovering in it the colors of its belonging territory. The traditional colors of the male wardrobe such as navy blue and grey are softened by the lightness of pink, light blue and china blue.

Tailoring and craftsmanship are mixed in garments with a refined and elegant design, creativity becomes sustainability thanks to the use of fabrics obtained from recycled materials that find new life in an increasingly cutting-edge production cycle.
The result is an Effortless Attitude, designed for a man with a contemporary and relaxed style.