PAL ZILERI ADVERTISING CAMPAIGN FALL WINTER 2024:
Effortless Living
Pal Zileri’s advertising campaign for the Fall/Winter 2024 season explores the
concept of luxury in its most immaterial yet significant sense: the luxury of taking
time for oneself. Slow Living becomes indeed Effortless Living, a general approach
to life that encourages slowing down and savoring every moment with greater
awareness.
In an era characterized by frenetic rhythms, incessant deadlines, and constant
digital connectivity, slowing down does not mean living outside of time, but rather
becoming its master, granting the luxury of choice.
Representing this approach to life is Duccio Maria Gambi, a world-renowned
designer and contemporary artist. After living and working in Rotterdam and Paris,
he chose to return to his native Florence to find a more human dimension allowing
its creativity to flow.
His vision is expressed through traditional materials such as cement, stone and iron,
which, thanks to his unadorned approach, gain a contemporary appeal. Similarly,
Pal Zileri, starting from traditional tailoring, has reinterpreted the codes of men’s
clothing, redefining them through a more relaxed and contemporary image expressed
through the brand’s Effortless Attitude.
Suits and blazers, always part of Pal Zileri’s tailoring tradition, become everyday
pieces, intended to be worn daily to convey a masculine image that is both assertive
and relaxed. They stand out in contrast to the bare spaces of the artist’s atelier and
the Tuscan countryside, becoming the protagonists of the narrative. Pinstripes,
Prince of Wales, Houndstooth and solid colors with bold textures are expressed
through the classic and precise fit of the Vicenza line, the deconstructed lightness of
the Brera line, and the contemporary elegance of the new Club line.
Outerwear also plays a major role, with exquisite shearling pieces like the aviator
bomber and the overshirt, coats with a sharp and modern line, and the woolen
bomber that blends the contemporary style of sportswear with the preciousness of
coat fabrics.
Knitwear, rich in textured details and contrast stitching, fully defines the brand’s
style, starting from cashmere polos and turtlenecks, proposed in combination with
suits and blazers, to the refined sweaters with intricate weaves that become the
protagonists of the look.
Once again the campaign is shot by Stefano Galuzzi, the Milanese photographer
who has been capturing the brand’s stories for several years and, with his approach
to photography and life, becomes part of Pal Zileri’s Effortless Living.
