PAL ZILERI ADVERTISING CAMPAIGN FALL WINTER 2024:
Effortless Living

Pal Zileri’s advertising campaign for the Fall/Winter 2024 season explores the concept of luxury in its most immaterial yet significant sense: the luxury of taking time for oneself. Slow Living becomes indeed Effortless Living, a general approach to life that encourages slowing down and savoring every moment with greater awareness.

In an era characterized by frenetic rhythms, incessant deadlines, and constant digital connectivity, slowing down does not mean living outside of time, but rather becoming its master, granting the luxury of choice.

Representing this approach to life is Duccio Maria Gambi, a world-renowned designer and contemporary artist. After living and working in Rotterdam and Paris, he chose to return to his native Florence to find a more human dimension allowing its creativity to flow.

His vision is expressed through traditional materials such as cement, stone and iron, which, thanks to his unadorned approach, gain a contemporary appeal. Similarly, Pal Zileri, starting from traditional tailoring, has reinterpreted the codes of men’s clothing, redefining them through a more relaxed and contemporary image expressed through the brand’s Effortless Attitude.

Suits and blazers, always part of Pal Zileri’s tailoring tradition, become everyday pieces, intended to be worn daily to convey a masculine image that is both assertive and relaxed. They stand out in contrast to the bare spaces of the artist’s atelier and the Tuscan countryside, becoming the protagonists of the narrative. Pinstripes, Prince of Wales, Houndstooth and solid colors with bold textures are expressed through the classic and precise fit of the Vicenza line, the deconstructed lightness of the Brera line, and the contemporary elegance of the new Club line.

Outerwear also plays a major role, with exquisite shearling pieces like the aviator bomber and the overshirt, coats with a sharp and modern line, and the woolen bomber that blends the contemporary style of sportswear with the preciousness of coat fabrics.

Knitwear, rich in textured details and contrast stitching, fully defines the brand’s style, starting from cashmere polos and turtlenecks, proposed in combination with suits and blazers, to the refined sweaters with intricate weaves that become the protagonists of the look.

Once again the campaign is shot by Stefano Galuzzi, the Milanese photographer who has been capturing the brand’s stories for several years and, with his approach to photography and life, becomes part of Pal Zileri’s Effortless Living.