PAL ZILERI ADVERTISING CAMPAIGN FALL WINTER 2021:
Flight Mode

The "Airplane Mode" is a way to make yourself unreachable, to disconnect from the frenzy of everyday life and the need to always be connected. It marks the time that every man dedicates to himself, it is a room of freedom and personal comfort zone.

Today more than ever, the concepts of freedom and comfort are highly important especially when referring to menswear, since after years of the diktat of more or less exasperated trends and formal clothing almost like a uniform, every man feels the need to dress his everyday life with an "effortless" elegance that makes him feel at ease in all the situations.

It is precisely this "Effortless Attitude" the milestone of the Pal Zileri collections, which in the Fall Winter 2021 finds its expression in soft and unstructured garments that accompany the needs of contemporary man with items that can be easily mixed together.

The knitwear is an example: precious, sophisticated patterns and handmade, that can be worn alone or "dressed up" with a blazer, perhaps in jersey or fustian, to add that touch of contemporary gentleman. The trousers also embrace this mood of soft-casual, the classic double pleats become sporty if worn in the ribbed version in velvet or in light wool with subtle check motif and combined with chelsea suede boots. The suit, which has always been a staple of the male wardrobe, is "stripped" of its more formal meaning by giving up to the tie, like the double-breasted wool suit with macro-check motif paired with a denim shirt reinterpreted in an urban-chic and contemporary version.

A great importance is also given to the outerwear, which today not only has the function of protecting from the weather, but should also be a functional garment and therefore, next to the inevitable proposal of precious wool and cashmere coats worn with nonchalance and combined with denim or trousers with a sporty vocation like the comfortable draw strings, the new Oyster Jacket appears, an outerwear designed to become a real travel companion. Multi-pocket and multitasking, the Oyster Jacket has thirteen external and internal pockets where you can store everything you need to face the daily life: from the tablet to the credit card. Resistant to wind, rain and crease, the Oyster is a garment with an essential design that can be worn, both with a casual outfit, or with a suit to add a contemporary touch.

The Oyster is also equipped with a convenient external drop pocket designed for the smartphone, to be set on "airplane mode" to allowing yourself a few hours of escape as represented by the FW21 advertising campaign entitled "Flight Mode".

It is an ode to freedom, to the desire to return to fly, to manage the difficult historical moment by embracing a more playful attitude towards life and to rediscovering the relationship with nature and humans. The shots, set in a historic Aero Club on the shores of Lake Como, feature the Italian actor Andrea Bosca, the young film director Beniamino Barrese and the actor and model Matvey Lykov.

The gaze is once again of the photographer Stefano Galuzzi, that with his bare aesthetic made up of stolen and unposed shots, fully interprets the "Effortless Attitude" of Pal Zileri.